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This Week in Digital – 16th April 2012

Twid-Apr-16 OMD

What’s happened this week:

  • 2011 IAB online advertising figures were released showing 14.4% growth to GBP 4.8bn. Online ads now account for 29.7% of the GBP 16.1bn UK total ad spend.
  • Facebook bought Instagram for USD 1bn. Alternatively they could have bought the New York Times Company outright and then funded Instagram’s entire final round of funding with the change.
  •  Microsoft has also spent USD1bn this time buying a wide variety of patents from AOL. Increasingly the technology industry is being defined by legal resources. 

What we have learned:

  • Google gross revenue was USD 10.65bn in Q1 2012, up 24% yoy.
  • Mobile accounted for 11% of UK (8% of US) paid search spend in 2011. It is forecast to account for 15-20% of all paid search this year.
  • Everything you need to know about the media and shopping habits of Generation C aka ‘The Millennial’, e.g. they are 3x more likely to follow a brand on a Social Network Vs. a family member.

Cool stuff:

  • Google’s vision for glasses based augmented information: Project Glass.
  • Boxfish creates a real time feed of everything happening on TV, to create a twitter like experience.
  • Smart in Argentina have created a very cute twitter based animation (best viewed in Chrome).

Where to find more:

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