OMD UK appoints Alison Ashworth as new Chief Strategy Officer and promotes Laura Fenton to Managing Director

OMD UK is delighted to announce the appointment of Alison Ashworth as Chief Strategy Officer and the promotion of Laura Fenton to Managing Director of OMD UK.  Both will report directly into CEO Dan Clays.

Alison joins OMD UK from Carat where she was a Global Strategy Partner most recently working on Coca-Cola.  Prior to this, Alison was Strategy Partner at Mindshare and Head of Planning at advertising agencies, JWT and Euro RSCG.  She also has several years client side at Diageo. Alison’s focus will be to oversee the strategic planning output across clients, lead OMD’s new Business Intelligence function and promote creative thinking and data-driven innovation in our plans.

Laura takes up the position of Managing Director, having joined the agency as a graduate in 2004, spending three years up to 2014 as the Client Services Director at OMG’s branded content agency, Drum. During this time, she has led a number of OMD UK’s key client relationships. She will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.

The agency has also promoted Jess Roberts to Chief Agency Development Officer and Christian Byron to Chief Operating Officer. In addition, Vicky Fox, Head of Media Planning, and Gareth Orr, Head of OMD Create, have been promoted to sit on the agency leadership team. Hannah Stockton was promoted to Head of Strategy last year and will report into Alison.

The appointment and promotions follow a string of recent account wins including Barclays, Betway, BSH, Lidl and Tourism Ireland.

Dan Clays, CEO of OMD UK, said “I am absolutely delighted to welcome Alison to the OMD family. She brings with her a fantastic mix of media, advertising and client-side experience and is a brilliant cultural fit for OMD UK. I’m also thrilled to be able to promote from within our own agency, showcasing the already excellent talent and leadership that exists and has been central to our success over the last 12 months. It has been an outstanding year for the agency and I’m excited to build on this over the coming months with a supercharged agency leadership team behind me.”


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