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Emerging trends from Cannes

I hate trends. Or, rather, I hate the marketing industry’s superficial obsession with them. Loving and leaving google glass, to later make a pass at VR is just symptomatic of how out of touch with the real world marketeers can be. How culturally connected can we be if we concentrate our attention on things that only seem to be happening in Silicon Valley?

With that in mind, I ask you take a critical (not necessarily negative) look at these VR ideas from Cannes. Just hype or here to stay? How can we make this technology relevant to people’s lives?

The Displaced:

Road Trip to Mars:

100% Real Virtual Reality:


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Dani works as a creative in OMD’s creative team.

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