Author Evros Agamemnonos

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Ask Evros any question and he’ll answer it – no matter the subject, Evros loves the challenge of finding out something new about consumers and brands and applying the knowledge in a strategic setting.

Future of Britain
0 E.U. debate divides generations

As David Cameron sweats on whether to stand by his word and hold a national referendum on Britain’s membership of the EU, we analysed findings from OMD’s Future of Britain study of 2,000 nationally representative respondents to find out how the nation feels towards this European paradox.

73% of respondents are concerned about Britain’s relationship with Europe. This concern towards our flailing relationship with the EU manifests itself strongest with age. 65% of 16-24 year old’s are worried about our relationship with Europe, increasing steadily to 83% among the 65+.